K-Universe was created to give K-pop fans a place to send unwanted/excess merch and buy official albums and merch for a discount.
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Additionally, I saw this as an opportunity to make merch more accessible to those with less disposable income. The experience of opening up a K-pop album or unboxing a light stick are a couple of the many unique and fun aspects of being a K-pop fan. Though there are many ways to enjoy this genre and community for free, it's easy to feel like you're missing out on a big part of the fun. And with social media being an almost integral aspect of fandom these days, the sense of missing out can increase exponentially. It's my hope that through K-Universe, fans who typically can't afford to participate monetarily will be able to experience that extra sense of connection and belonging to the community and with their favorite artist; The same connection that drew most fans to K-pop in the first place. With K-Universe, I hope to help make this community more sustainable, connected and accessible to all.